The Bachelor of Arts in Communication (BA Communication) program aims to cultivate students into adept leaders within the realms of communication, journalism, broadcasting, and marketing. This encompasses a comprehensive exploration of communication dynamics, interpersonal relationships, group dynamics, organizational communication, and cultural influences.

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The Bachelor of Arts in Mass Communication program aims to achieve the following objectives:

1. To equip students with the knowledge and skills necessary for planning, managing, and evaluating communication programs effectively

 

2. To equip students with an in-depth understanding and profound knowledge of the field of communication, enabling them to proficiently design and produce multimedia outputs across various mediums such as print, broadcast, audiovisual, and electronic platforms.

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3. To equip students with the theoretical and practical skills essential for designing, managing, and evaluating communication campaigns effectively.

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4. To facilitate students in designing media-based learning systems and engaging in communication media research.

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5. To facilitate students in acquiring a broad liberal education encompassing the arts and humanities, social sciences and philosophy, natural sciences, and mathematics.

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6. To cultivate in students the cultural sensitivity, ethical responsibility, and social consciousness requisite for becoming conscientious citizens of both the Philippines and the global community.

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The graduates have the opportunity to pursue careers in any of the following academic and scholarly fields:

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• Public and corporate communication/information officer

• Social science and communications researcher/analyst

• Communication/media planner and manager

• Program/project development officer

• Public relations and advertising practitioner

• Media practitioner

• Learning system designer

• Multimedia designer

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Curriculum:

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